Hard Skills
See My Recent Industry Certifications!
HubSpot Academy
SEO
Inbound Marketing
Content Marketing
Social Media
Email Marketing
Inbound Sales
Google Digital Academy
Google Analytics
Google Ads Search
Sage Marketing & Media LLC
Social Media 101
My Technical Proficiencies
Canva Pro
I am highly proficient in Canva and Canva Pro, leveraging its advanced design tools to create professional, visually engaging, and on-brand content that meets diverse client expectations. Additionally, I am skilled in utilizing Canva’s collaboration features to work seamlessly with teams and clients, streamline feedback processes, and deliver high-quality marketing materials efficiently and on schedule.
Email Communication
As Communications Manager, I use HoneyBook to streamline client onboarding and communications by designing automated workflows and crafting customized email templates. These automations deliver timely, personalized messages to new and existing clients and assign tasks to team members, ensuring efficient collaboration and project management while reducing manual follow-up.
Microsoft Office
I am proficient in Microsoft Office, including Word, Excel, Outlook, Teams, and PowerPoint, using these tools daily to create polished documents, analyze and visualize data, manage communications, and collaborate effectively across teams. I design presentations tailored to audiences that convey key messages and support business goals, ensuring productive workflows and strong team alignment throughout projects.
Tableau
In my Marketing Research course, I gained experience using Tableau to analyze and visualize data, creating interactive dashboards and reports to propose actionable recommendations to our school. This helped me develop a strong understanding of data analysis techniques and data-driven decision making.
Qualtrics
In my Marketing Research course, I used Qualtrics to design surveys, set up various question types, customize the flow for optimal respondent experience, and analyze collected responses to inform decisions and develop strategies for my research project.
WordPress
I’ve been building my WordPress skills by creating and updating my own website and assisting with client websites. Starting the site in my Digital Marketing course, I learned to navigate themes, design elements, and SEO optimizations while strengthening my adaptability and problem-solving skills.
Email Communication
As a Marketing and Communications Manager I lead the strategy, creation, and execution of email marketing campaigns using Mailchimp and Flodesk, aligning each campaign with client goals to drive engagement and measurable results. In Flodesk, I build automated workflows to support new client segmentations, ensuring timely, targeted communication based on audience behavior and preferences. I also have experience using MailPoet, which expands my versatility across email marketing platforms.